Figures in Herstory

Figures in Herstory: Gamifying the Quest for New Heroines (CONCEPT)

Gen alpha's favorite characters can be found in online gameplay, unboxing videos  and streaming content. Let’s have them meet some really epic women,  by being right where they're already tuned in.

Figures is a play-to-unbox ROBLOX game that unlocks groundbreaking real world female figures. To reveal the figure on each level, players must complete a challenge  inspired by her story.

CLIENT: SINGAPORE WOMEN’S HALL OF FAME
CREATIVES: ABI CAPA (WRITER) & VALERIE VILLAFLOR (ART DIRECTOR)